# Product

## Register

brand

## Users

Lithuanian car buyers evaluating one of 1-10 manually listed used cars from a single seller. Many arrive from Meta ads on a specific listing, likely on mobile, comparing trust, price, photos, and contact friction before calling or sending a WhatsApp message.

## Product Purpose

Juozas Auto is a small used car listing website for a single seller in Lithuania. Its job is to make each car feel credible, easy to evaluate, and easy to inquire about without buyer accounts, payments, search, filters, or marketplace clutter. Success is measured by qualified phone calls and WhatsApp messages from listing pages.

## Brand Personality

Quiet, premium, honest. The tone should feel calm and direct: confident enough to sell a 15 000 EUR car, restrained enough to avoid shouting, and practical enough that placeholders can ship without embarrassment.

## Anti-references

Avoid classifieds-board patterns, especially Autoplius or Skelbiu visual density, loud badges, crowded filters, screaming promotional copy, fake urgency, animated gimmicks, stock-photo dealership gloss, and generic SaaS hero sections. The site should not feel like a marketplace, admin tool, financing funnel, or template dealer site.

## Design Principles

- Photos carry the sale: give car photography space, hierarchy, and stable aspect ratios.
- Contact is the conversion: every listing should make calling or WhatsApp obvious without visual pressure.
- Calm earns trust: use measured copy, generous rhythm, and quiet details instead of persuasion tricks.
- Small inventory stays small: optimize for 1-10 cars and manual markdown updates, not marketplace scale.
- Lithuanian first: labels, formatting, and buyer expectations should feel native to Lithuania.

## Accessibility & Inclusion

Target WCAG AA with readable Lithuanian text, keyboard-accessible navigation and forms, visible focus states, reduced-motion support, strong color contrast, and touch targets suitable for mobile buyers.
